Virtue Hydrating Keratin Restorative Treatment Mask

KEY INGREDIENTS • Alpha Keratin 60ku®: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. • Cystoseira Compressa Extract (Brown Algae): This marine active is known to provide intensive repair and helps provide heat protection. • Amaranthus Caudatus Seed Extract: This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties. • Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair. • Cynara Scolymus (Artichoke) Leaf Extract: This natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors." KEY CLAIMS (BASED ON TWO SEPARATE, INDEPENDENT STUDIES): • 97% of women felt their hair was softer after just one use.* • 95% of women felt their hair was more moisturized after just one use.* • 95% felt their hair was smoother and silkier after 4 uses.* • 96% of women said their hair felt healthier after only 7 uses** • After one month, 94% of women felt their hair was nourished, shinier, more lustrous, and that color was more vibrant.**  *Consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks.  **Consumer Perception Study of 50 women who used Restorative Treatment Mask for one month. A rich and creamy, yet weightless, luxurious mask. Glides on hair, silky to the touch.